KPI’s…Don’t let perfect be the enemy of good.

All businesses need a way to measure, quantitatively, if they’re succeeding. 

These measures are called key performance indicators (KPIs) and need to go way beyond simple P&L metrics (revenue, gross margin, net profit, etc.). 

They should include 2-3 measures of success for each major function of the business. For example, you may decide that success in marketing means 50 marketing qualified leads (MQLs) per month and, at least, 10,000 hits on your website every week.

Most companies are horrendous at tracking, measuring and holding people accountable for KPIs. Why?

Because they try to get it perfect… 

• The right measures

• 100% accuracy

• On a beautiful dashboard with graphs and beautiful colors

And that’s great. There’s nothing wrong with aiming high.

But every week you’re delayed in tracking and managing performance against your KPIs is another week you're effectively flying blind in your business. 

Don’t let perfect be the enemy of good!

I don’t care if you start with scribbles on a napkin in your weekly meeting. Just start!

This will create momentum. It’ll drive you to want to get it off the napkin and on to a spreadsheet. That’ll drive you to want to improve the accuracy of the KPIs. Then you’ll focus on how to best view them graphically, over time. 

One step at a time, building more and more velocity along the way.

And if you want a proven, repeatable framework for identifying the right KPIs so you can achieve that breakthrough growth, check out my online course: https://www.breakthrough-growth.com/